No. 17 Residences, Allapattah

Neology Life’s second project in the area, required a strong brand that both represented the spirit of the developer as well as of the neighborhood’s roots and identity. The challenge was to develop its branding and visual identity, establish its name, launch a whisper campaign during construction, create buzz about the area, launch the website and a digital advertising campaign, capture its lifestyle with beautiful photography as well as create content and manage their social media, all during the challenging times in the height of the pandemic.