In partnership with luminaries Lissette Calderon, CEO of Neology Development and editorial maven Jenny Starr Perez, we embarked on a journey to create and curate a publication that would encapsulate the vibrant essence of this evolving neighborhood and extend beyond into neighboring areas. A new glossy lifestyle magazine focused on Allapattah, a one of downtown Miami’s most exciting neighborhoods featuring an array of award-winning cultural institutions, restaurants/nightlife, and new residential options. The magazine is now available at high-visibility venues throughout downtown Miami including the Rubell Museum, Superblue, and Neology’s No. 17 Residences. The launch of Allaway marked not only a publication debut but also a celebration of community, heritage, and the remarkable collaboration between creative minds. This magazine stands as a testament to the power of partnership, creativity, and the boundless potential of Allapattah.
CONCEPT, CREATIVE DIRECTION, DESIGN, PHOTOGRAPH