Inspired by the indomitable spirit of Julia Tuttle, the visionary founder of Miami, we decided to name this venture after her, paying homage to her pioneering role. The name “The Julia” seemed fitting, embodying a sense of heritage and significance. We aspired to infuse this multifamily project in one of Miami’s original neighborhoods with a brand that is both classic and timeless, yet delightfully modern and playful. In doing so, we’ve strived to create a living experience that celebrates Miami’s rich history while embracing the city’s vibrant future, ensuring that The Julia stands as a testament to innovation, diversity, and the enduring legacy of its namesake, Julia Tuttle.
VISUAL IDENTITY, BRAND STRATEGY, BRAND DEVELOPMENT, MARKETING COLLATERAL, DIGITAL MARKETING, EMAIL MARKETING, WEB DEVELOPMENT, ADVERTISING