Origin Residences by Artefacto presented a multifaceted challenge. Our objective was to craft the brand’s visual identity to properly position the project in a highly competitive market. This task was particularly intricate as it marked the debut of the developers in a competitive market, and their collaboration with renown furniture brand, Artefacto, added an additional layer of prestige. To meet this challenge head-on, we embarked on a journey of strategic innovation, creating a brand identity that not only resonated with the target audience but also reflected the developers’ commitment to excellence and Artefacto’s renowned design. Through meticulous branding efforts, we aimed to not only set Origin Residences apart but also to firmly establish its presence in the market as a noteworthy collaboration between forward-thinking developers and an industry-leading furniture brand. CATEGORIES
VISUAL IDENTITY, BRAND STRATEGY, BRAND DEVELOPMENT, MARKETING COLLATERAL, DIGITAL MARKETING, EMAIL MARKETING, WEB DEVELOPMENT, ADVERTISING.